CP
ClickUp
ClickUp is a project management and productivity software solution used by teams to organize, manage, and track their work in a centralized platform.
HSA Store is an online retailer specializing in Health Savings Account (HSA)-eligible products like medical supplies, wellness products, and over-the-counter medications, helping consumers maximize their benefits and make the most of their tax-advantaged accounts.
THE CHALLENGE
ClickUp’s marketing org developed a new “Convergence” messaging strategy to showcase the value of its “everything app for work” and differentiate the platform from bundled software solutions offered by competitors like Microsoft, Google, and monday.com.
CLIENT OVERVIEW
ClickUp is a project management and productivity software solution used by teams to organize, manage, and track their work in a centralized platform.
THE SOLUTION
I created 3 ICP-focused themes for ad variations targeting ClickUp’s core four audiences: marketing, project management, engineering, and product/design teams.
Welcome visitors to your site with a short, engaging introduction.
HSA Store
HSA Store is an online retailer specializing in Health Savings Account (HSA)-eligible products like medical supplies, wellness products, and over-the-counter medications, helping consumers maximize their benefits and make the most of their tax-advantaged accounts.